The Problem With Membership Sites and Programs

The Problem With Membership Sites and Programs

In this part of my analysis of the “State of the Internet”, I'm going to look at the issue of MEMBERSHIP SITES.  You may have noticed lately that there is a big push for people to sign up for sites that are going to cost them anywhere from $4.99 to $49 per month! The sales pitches for these sites are very attractive!



In the graphic above, for example, I just received this from a fairly well-known marketer and his buddy from Maine!  This fellow is known for making some pretty good WordPress plugins. He was a former casket builder in a funeral home before he discovered the internet.  He later became a coder and sold his skills on places like “UpWork”.  The downside is that while his skills for coding are strong, the WordPress platform is complicated.  There are literally thousands of plugins designed for WordPress – and they all have to get along with each other. I've had to stop using this fellow's plugins because they simply don't play well with many of the modern plugins that I now use.

The point of the graphic is to entice you to consider that you might be able to become one of these people who could sell a membership site and make $185K per month in income!  It's like advertising the lottery. It forces a person to dream and think about themselves in that income bracket!



They force you to rationalize getting to that income level by telling you (in this case) that the global e-learning market is $275.1 Billion!  They go on to show you how they can offer you the content if you can't provide it yourself.  What could be easier!  To make sure you don't walk away to think about it, they use an old technique called “scarcity”.  Even big retailers use this technique….. “While Supplies Last!”



In reality, here is what happens.  You dream about this opportunity. You see yourself doing it and succeeding. You buy in at the offered price of just $37.  But once in, you find about 9 upsells! You discover that you can buy the next stage where they give you the content for $67.  You can buy a lifetime access to future content for $197 and you might be offered “Developer Rights” for $297!

The trick is to get you to opt in for the low price first and to make sure that they capture your name and email through their optin form. Now you are on their email list, so you'll be bombed with offers four times a week for the rest of your life!



They'll end up with something like the graphic above to drive you crazy for signing up.  They make it look so easy.  In reality guys, nothing could be further from the truth.  This kind of marketing will one day be banned by the FTC.  This is nothing more than INTERNET SNAKE OIL!


Resist this kind of advertising if you can.  It will only cost you valuable time and money.  If there was a market for this, the vendors would be doing it and they would never be sharing their “gold mine” with the general public.  The old saying – “Those that can – DO, and those that can't – TEACH!”

I know people who have gone $20,000 in debt trying to make a go of internet marketing.  It breaks up families and destroys homes. Don't fall for this snake oil marketing.  Find a reliable source for the truth in marketing and FOLLOW THE PLAN!

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About the Author: Nick Walsh

Nick has been a computer/business analyst for 35 years. Moving into online marketing was a natural progression back in 1994, he has never looked back. What great time to be alive! When you love what you do, you'll never work a day in your life!