Every single day search engines like Google, Bing, Yahoo, Yandex, and others modify their algorithms to filter out sites that work hard to beat out larger companies. We all know that it is no longer the Big that eats the Small! It is the FAST that eats the SLOW! The search engines (SERPS) know this.
In an effort to help protect that “larger” market, the billionaire search engines will do what they can to hold you back. You have to fight for every inch you get in this business, and that means having to study and test new and innovative ways to get recognized.
To that end, my suggestion is simple. NEVER BUY A BOOK ABOUT INTERNET MARKETING!
You heard me correctly. Universities are finally catching on to this. By the time a book is published, it is many years out of date! You simply cannot keep up with the pace of technological change by writing books! If you want to learn, then you need to find trusted open source resources and study the latest online methodologies.
The pace of the internet is changing everything.